Company Profile
DATA INTELLIGENCE FOR CONSUMER GROWTH

Using global data insight to drive long-term brand growth

Founded in 2011, Beijing BXTData Technology Co., Ltd. is a technology company focused on consumer market data intelligence. We continuously integrate e-commerce, O2O, social media, and public market data to help brands identify opportunities, detect risks, and act faster in a complex and fast-changing market.

BXTData serves as an X-ray for consumer markets and a data radar for business operations. With data collection, cleansing and modeling, intelligent analytics, and visualization as core capabilities, we provide digital solutions for distribution and online availability monitoring, price governance, product innovation, trend insight, content communication, and brand sentiment monitoring.

We believe valuable data services should go beyond reporting. They should help companies see the market more clearly, understand consumers more accurately, and make steadier growth decisions. BXTData will continue to empower brand operations with data technology as a trusted business intelligence partner.

  • Omnichannel Data Integration
  • Consumer Market Insights
  • Brand Growth Decisions
  • Intelligent Operations Analytics
BXTData company profile
2011Data intelligence since 2011
  • 10+years of industry data service experience
  • Multi-platformcovering e-commerce, O2O, and more data scenarios
  • End-to-endclosed loop from data collection to insight activation
  • Growth-ledbuilt for brand operations and business decisions

Data capability and compliance

Data research infrastructure for consumer goods companies

BXTData supports consumer goods, retail, and brand operations teams with capabilities across data collection, SKU recognition, review analytics, OCR, AI classification, and real-time monitoring.

Technology Capabilities

  • SKU recognition and cross-platform product mapping
  • NLP review sentiment and negative root-cause analysis
  • OCR screenshot recognition and evidence capture
  • AI classification models and anomaly detection
  • High-frequency data refresh and real-time alerts

Data Capabilities

  • Coverage across ecommerce, O2O, instant retail, and social channels
  • Tens of millions of SKUs and product links monitored
  • Hundreds of millions of consumer reviews and feedback signals analyzed
  • Major cities, trade areas, and retail stores covered
  • Outputs by industry, brand, channel, and region

Data Compliance

  • Data sources follow lawful and compliant principles
  • Priority use of public-access and authorized data
  • Respect for platform rules and customer data boundaries
  • No collection of irrelevant sensitive personal information
  • Privacy protection through access control and desensitization
Vision
Vision
To become a leading public-domain big data business application platform in China with world-class capabilities.
Mission
Mission
Unlock the value of public-domain data
Empower enterprise growth with digital technology
Values
Values
Use data with intelligence
Create customer success and achieve personal growth
Milestones

From early data capability building to platformized products and deeper data-driven growth solutions, BXTData has always developed around real brand business scenarios.

01
2011 - 2016

Foundation and Startup

BXTData began as a small team, completing early product development and market validation during its initial exploration period.

  • Company FoundedIn September 2011, BXTData was officially founded in Beijing by Zhang Yu, with an early focus on SaaS-based social and e-commerce data analytics.
  • Early ExplorationFrom 2012 to 2013, the company completed a RMB 3 million angel round and launched its first internal social data analytics SaaS system, Triplei.
  • Market BreakthroughFrom 2013 to 2016, the first-generation data analytics platform went live and began serving leading companies including Siemens and Intel.
  • Series A FinancingIn December 2016, the company completed a Series A round of over RMB 12 million led by TEDA Technology Investment, mainly for R&D and team expansion.
  • Brand RecognitionIn November 2016, BXTData appeared at the World Internet Conference Wuzhen Summit as an official data analytics partner and won two big data awards.
02
2017 - 2019

Product and Market Growth

During this stage, BXTData launched core products, sharpened its market positioning, and strengthened both technology capabilities and industry partnerships.

  • Core Product LaunchFrom 2017 to 2019, BXTData launched Secinsight, a social and e-commerce data insight system, further expanding its product matrix and software copyrights.
  • Technology CredentialsThe company was certified as a National High-Tech Enterprise and a Zhongguancun High-Tech Enterprise, reinforcing its technical position.
  • Industry PartnershipsBXTData deepened cooperation with leading consulting and research institutions such as Roland Berger, Nielsen, and Ipsos.
03
2020 - Present

Diversified and Platform-led Development

BXTData entered a broader digital retail stage, expanding its strategy and product capabilities across more consumer data scenarios.

  • Tianjin Technology CenterIn November 2020, BXTData established Tianjin BXTData Technology Co., Ltd., forming a dual technology center layout in Beijing and Tianjin.
  • Lightweight SaaS PlatformSince 2020, BXTData has launched Decisionbank, a multi-scenario data analytics SaaS platform designed to lower the barrier to enterprise data usage.
  • Industry Insight ReportsSince 2021, BXTData has continued publishing industry insight reports through its WeChat account, Instant Retail Insights.
  • Digital Retail BusinessThe company has focused on digital retail channel monitoring and developed a crowdsourced data service model, serving over 100 consumer brands.
  • Gazelle EnterpriseRecently, BXTData received Gazelle Enterprise recognition, an important acknowledgement of high-growth technology companies.
BXTData Honors
2024 National High-Tech Enterprise Certificate
2024 National High-Tech Enterprise Certificate

The continued high-tech enterprise qualification reflects BXTData's R&D capabilities and innovation level in data technology.

2017 National High-Tech Enterprise Certificate
2017 National High-Tech Enterprise Certificate

Recognition of technical and innovation capabilities, strengthening the company's professional position in data services.

2018 Zhongguancun High-Tech Enterprise Certification
2018 Zhongguancun High-Tech Enterprise Certification

Recognition of the company's growth speed, innovation capability, and market potential.

50+ Software Copyrights
50+ Software Copyrights

Covering data collection, modeling and analytics, platform operations, retail monitoring, brand sentiment analysis, and more.

New Software Copyright Achievements
New Software Copyright Achievements

Representative software copyright certificates showing continued R&D capability in data products and platform systems.

Information Security Management CertificationInformation Security Management Certification
Information Security Management Certification

Information security management system certification for Beijing BXTData Technology Co., Ltd.

  • Official Data Analytics Partner of the World Internet Conference
  • Gazelle Enterprise Certification
  • Top 10 Big Data Innovation Enterprise
  • Top 20 New Economy Digital Enterprise in China
  • Xinhuanet Best Big Data Practice Award
  • MMA Top 50 Marketing Technology Services
CLIENTS & PARTNERS

Core Clients and Ecosystem Partners

For more than a decade, BXTData has served global brands, government and universities, consulting firms, and other client types, building a high-value collaboration network around consumer market research, digital retail monitoring, and brand growth decisions.

01

Global Brand Clients

Serving technology, automotive, consumer goods, dairy, electronics, and other industries with brand insights, channel monitoring, and growth decisions.

02

Government and University Cooperation

Providing data services and technical cooperation for government agencies, universities, and research organizations.

03

Consulting Ecosystem

Working closely with leading consulting and market research institutions to support industry research, strategy consulting, and consumer insights.

Contact Us
Beijing Technology Center
Room 501, Building B, Xinxi Building, No. 28 Shangdi Information Road, Haidian District, Beijing, China
Tel010-62967490
Emailmarketing@bxtdata.com
Beijing Technology Center